CYBERJAYA -Malaysian Global Innovation & Creativity Centre (MaGIC) and Lazada Malaysia are giving Malaysian social enterprises (SE) a much-needed boost in a partnership that would see Malaysia’s leading eCommerce platform begin onboarding and promoting products and services of SEs registered with MaGIC.
The partnership is a part of MaGIC’s #buyforimpact campaign, which aims to promote a socially conscious buying behaviour among the general public, while also encouraging more Malaysians to
establish deeper connections with the social innovation ecosystem.
This new alliance will see MaGIC curate a list of over 10 social enterprises with products driving real
change in their communities to be featured on Lazada’s eCommerce platform, including Komuniti
Tukang Jahit, SevenTeaOne, Shop Includes by Dialogue in the Dark, Fuze Ecoteer, APE Shop, Silent
Teddies, Foodbike, Chocolate Concierge, Masala Wheels, MYReader and Dreamr. Lazada will
subsidise their online startup cost, which includes the creation of store and product listings, free
shipping and delivery services, training, and workshops. The eCommerce platform will also promote
their products and services via customized campaigns and offer access to its digital marketing and
advertising solutions. This will allow the local SEs to quickly establish themselves online and diversify
their revenue streams.
MaGIC Chief Executive Officer, Dzuleira Abu Bakar, says the business disruptions and interruptions
brought about by the COVID-19 pandemic has increased the urgency and timeliness of the
campaign, “SEs are entities set up to drive positive change in our communities and the environment,
if they do well we all do well.
Which is why it is important that we band together to accelerate their growths during this period of uncertainty. MaGIC has always been committed to supporting companies that innovate for the greater social good. Having Lazada Malaysia on board is very encouraging as it is driving more participation from private sector as they begin to recognise their crucial roles in encouraging and inspiring social innovation.”
“Social entrepreneurs are battling at the forefront of this pandemic to serve the most vulnerable
populations using their ingenuity to confront the social problems on the ground. These ‘Impact
entrepreneurs’ are responding to this by reinventing new ways of doing business with a social
purpose. Lazada is committed to helping them bounce back and thrive in this new recovery phase.
We look forward to supporting and playing our part in their mission, at a time when they are needed
more than ever.” said Leo Chow, Chief Executive Officer of Lazada Malaysia.
Since early August 2020, Malaysians have been able to purchase products made by social enterprises
on Lazada via a special #buyforimpact page on its platform. The range of products include items such
as layered cakes (Ibupreneur) and arts & crafts (Eats, Shoots & Roots) made by marginalised
communities, heirloom rice by Langit, t-shirts by environmental conservationists APE Malaysia, and
arts and crafts produced by marginalised communities (Krayon Asia) and many more. Ultimately, the
partnership focuses on driving a new form of awareness in socially-conscious consumerism and
shining a spotlight on the top social innovators making a change in our communities.
Buying for Impact to Bring About Positive Social Change
Throughout the month of September, #buyforimpact will run weekly features of on-ground and
online activities, virtual SE related content, sharing sessions and product showcases by a line-up of
SEs championing various causes. Additionally, the campaign will run Demo Days for aspiring SEs to
showcase their businesses to funding agencies and potential investors.
Each week in September will represent an exciting theme:
● 12-17 September – Buy for Environment week, featuring SEs that are selling products and
services that are driving positive change for the environment
● 19-24 September – Buy for Arts & Heritage week, featuring SEs driving awareness and
preserving the local arts & heritage scene
● 25-30 September – Buy for Empowerment week, featuring SEs with products and services
that empower local talent from underserved communities
For more details about MaGIC’s #buyforimpact campaign and for a detailed list of the on-ground and
online activities happening in September, be sure to visit mymagic.my/