Gaya Hidup

E-wallet transactions now 10% of Guardian’s total checkouts

KUALA LUMPUR – Guardian Health and Beauty Sdn Bhd (Guardian) has seen e-wallet payments rise to about 10 percent of total transactions at their branches, and expects it to grow further as Malaysians embrace cashless payments amid the new norm.

The leading pharmacy, health and beauty retail chain, with more than 450 stores across Malaysia, has been accepting e-wallet payments since 2018 as it moves in tandem with the country’s digital push with programmes like eBelia and eTunai in recent years to drive the uptake of e-wallets. 

Angela Teo, Head of Marketing, Guardian Malaysia and Brunei said: “Seeing as the economy is moving towards accepting digitization and as we cope with the pandemic, we see it imperative to normalise the use of e-wallets. At Guardian, we are well positioned to do just that because we have always been on the forefront of the digital push with our e-commerce strategy and have been accepting digital payments even before the pandemic. Today, we have scaled our efforts with more strategic partnerships like the one we have with ShopeePay.”

In conjunction with Shopee’s 11.11 Big Sale shopping festival where Malaysians can enjoy the biggest of deals in town, the Guardian ShopeePay Voucher is back by popular demand. The voucher, which can be bought for just 1 sen on Shopee’s Deals Near Me, offers a 40% cashback (capped at RM4) with no minimum spend. This will be made available starting 1 November. Consumers simply need to apply the voucher when paying with ShopeePay at any Guardian outlet to receive the cashback to their ShopeePay wallet.

“The addition of ShopeePay and the Deals Near Me campaign is a timely effort as the economy reopens and Malaysians resume daily activities in the new norm. We now need to go into business and economic recovery mode. The campaign and location-based service feature is unique as it will serve as an impetus to help drive footfall to the outlets. Consumers are also coming to the pharmacy for their health essentials, supplements, as well as items like Covid-19 self test kits,” Angela said.

Angela further added that therefore, the usage of e-wallets will also be able to limit unnecessary contact between customers and its frontline employees. On safety measures, she said, “Though we have resumed our daily activities, our fight against Covid-19 is still on-going and we will not let our guard down. We will continue to implement very strict SOPs in-store such as regular sanitising of high touch point areas and physical distancing practices for the safety of all.”

Guardian began accepting ShopeePay in September 2021, and ran a campaign via Shopee’s Deals Near Me online-to-offline (O2O) feature that uses location-based services to help users of the e-commerce platform discover ShopeePay Vouchers for the pharmacy when they are in the vicinity of any Guardian outlet. 

Meanwhile, Alain Yee, Head of ShopeePay Malaysia said more than 60,000 Guardian ShopeePay Vouchers have been sold during the first campaign with Guardian. 

“This is very encouraging for the economy and at the same time, the discounts will help as a temporary measure to alleviate cost of living pressures for consumers whilst giving them better access to daily essentials.” he added.

Echoing Angela, Yee said, “The pandemic pushed Malaysians to gradually move towards cashless transactions and triggered the urgent adoption of e-wallets as a fast, secure and convenient mode of payment. Coupled with exciting perks like cashback and special prices for items, we believe e-wallets will be further accepted in the future.” 

“In addition to the 40% cashback that consumers can get when they redeem the Guardian ShopeePay Voucher, we also have a daily reward for ShopeePay users where they can earn a cashback of RM3 when they spend at least RM15 using their ShopeePay mobile wallet,” Yee concluded.

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